{"product_id":"iope-vitamin-c-expert-25-antioxidant-toning-serum-23ml","title":"IOPE Vitamin C Expert 25% Antioxidant Toning Serum 23ml","description":"\u003cp\u003e\u003cstrong\u003e25% pure vitamin C: clinically proven to improve radiance and firmness from first use.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe IOPE Vitamin C Expert 25% Antioxidant Toning Serum is a next-level brightening serum built around the highest concentration of pure ascorbic acid in the IOPE range. Penta Active technology combines glutathione, ferulic acid and three vitamin C derivatives to maximise stability and effectiveness, while a new stabilisation system slows oxidation for longer-lasting potency. PHA refines skin texture alongside the brightening actives, and the lightweight oil-free base absorbs instantly without stickiness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003e25% pure vitamin C brightens, firms and visibly improves radiance from first use\u003c\/li\u003e \u003cli\u003ePenta Active technology: glutathione, ferulic acid and 3 vitamin C derivatives maximise stability\u003c\/li\u003e \u003cli\u003eNew oxidation-stabilisation system preserves potency for longer\u003c\/li\u003e \u003cli\u003ePHA refines skin texture and minimises pore appearance\u003c\/li\u003e \u003cli\u003eLightweight, oil-free formula absorbs instantly without stickiness\u003c\/li\u003e \u003cli\u003eClinically proven to improve radiance and firmness\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003e \u003cstrong\u003eAscorbic Acid 25% (Pure Vitamin C)\u003c\/strong\u003e: the most potent form of vitamin C for maximum brightening and antioxidant protection\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eGlutathione\u003c\/strong\u003e: master antioxidant that inhibits melanin and enhances the brightening effect\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eFerulic Acid\u003c\/strong\u003e: stabilises and amplifies the vitamin C complex for extended efficacy\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003e3-O-Ethyl Ascorbic Acid + Ascorbyl Tetraisopalmitate\u003c\/strong\u003e: stable vitamin C derivatives that support the pure form\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eGluconolactone (PHA)\u003c\/strong\u003e: gently refines skin texture with minimal irritation\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It’s For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDull, uneven or pigmented skin. Experienced vitamin C users who want clinical-level brightening results. Not recommended for beginners: start with a lower concentration if new to vitamin C.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanse and tone\u003c\/strong\u003e: Prepare dry skin before applying the serum.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply two to three drops\u003c\/strong\u003e: Smooth evenly over the face, avoiding the eyes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllow it to absorb\u003c\/strong\u003e: Wait before applying moisturiser.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish with sunscreen\u003c\/strong\u003e: Use broad-spectrum SPF every morning.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eFragrance Notice\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis product contains Fragrance (Parfum).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tips\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefrigerate after opening\u003c\/strong\u003e: Cool, dark storage helps slow oxidation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWatch the colour\u003c\/strong\u003e: Replace the serum if it becomes deeply brown or changes smell.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse sunscreen\u003c\/strong\u003e: Daily SPF is essential in a brightening routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntroduce gradually\u003c\/strong\u003e: 25% pure vitamin C is best suited to experienced users.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWater, Ascorbic Acid, Tromethamine, Dimethicone, Butylene Glycol, Dipropylene Glycol, 3-O-Ethyl Ascorbic Acid, Bis-Ethoxydiglycol Cyclohexane 1,4-Dicarboxylate, Squalane, Caffeine, Sodium Chloride, Panthenol, Acetyl Glucosamine, Sodium Hyaluronate, Gluconolactone, Glutathione, Pentylene Glycol, Fragrance (Parfum), Ascorbyl Tetraisopalmitate, Xanthan Gum, Sodium Sulfite, Disodium EDTA, Gardenia Florida Fruit Extract, Ferulic Acid, Dextrin, Achillea Millefolium Extract, Tocopherol, Arginine, Niacinamide, Glycyrrhiza Glabra (Licorice) Root Extract, Methyl Trimethicone, Carthamus Tinctorius (Safflower) Seed Oil\u003c\/p\u003e","brand":"IOPE","offers":[{"title":"23ml","offer_id":48634099597556,"sku":"606083_V7WVA2","price":100.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1756709226379_58f5c1d40a2c4016963e7179fb9a01e1_2b286d5f-57e9-40eb-a80f-f433a18c02d2.jpg?v=1781509041","url":"https:\/\/areumda.com\/en-nz\/products\/iope-vitamin-c-expert-25-antioxidant-toning-serum-23ml","provider":"areumda","version":"1.0","type":"link"}