{"title":"Beauty of Joseon","description":"\u003cp\u003eShop the full Beauty of Joseon range at Areumda. Inspired by Joseon-era Korean beauty rituals, this beloved brand blends traditional hanbang ingredients like ginseng, rice and propolis with modern skincare science. Shop serums, sunscreens, cleansers and more.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-ginseng-essence-water-150ml","title":"Beauty Of Joseon Ginseng Essence Water 150ml","description":"\u003cp\u003e\u003cstrong\u003eThe first essence that primes your skin for everything that follows.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Ginseng Essence Water is a nourishing first-step essence powered by ginseng root water and niacinamide. Inspired by the traditional Joseon practice of using fermented ginseng for radiant skin, it primes the barrier, balances oil production, and kickstarts the glow — so that every product layered on top absorbs deeper and works harder.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGinseng root water primes and nourishes skin from the first step\u003c\/li\u003e\n\u003cli\u003eNiacinamide refines pores, controls sebum, and brightens skin tone\u003c\/li\u003e\n\u003cli\u003eLightweight essence texture absorbs instantly without stickiness\u003c\/li\u003e\n\u003cli\u003ePrepares skin for deeper absorption of serums and moisturisers\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types including oily and combination\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Root Water\u003c\/strong\u003e — traditional Hanbang tonic that nourishes, revitalises, and supports a brighter, more balanced complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — minimises pores, controls excess sebum, and improves uneven skin tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine\u003c\/strong\u003e — anti-aging active that supports skin renewal and helps reduce fine lines\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Root Extract + Berry Extract\u003c\/strong\u003e — rich in natural saponins that deliver antioxidant protection and radiance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e — binds moisture to skin for a plump, smooth-feeling base\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for all skin types, especially dull, uneven, or oily skin looking for a lightweight first-step essence that primes and brightens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAfter cleansing, apply an appropriate amount to the face and pat gently until absorbed. Use morning and evening before serum and moisturiser.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLayer 2–3 times as a hydrating essence step before your serum for maximum priming and a deeper glow.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePanax Ginseng Root Water, Water, Glycerin, Butylene Glycol, Niacinamide, 1,2-Hexanediol, Propanediol, Trehalose, Sodium Hyaluronate, Dipropylene Glycol, Adenosine, Tromethamine, Carbomer, Xanthan Gum, Panax Ginseng Root Extract, Panax Ginseng Berry Extract, Centella Asiatica Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Scutellaria Baicalensis Root Extract, Ethylhexylglycerin, Disodium EDTA, Tocopherol\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839827525876,"sku":"559708_MYDPX5","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748742910997_c960069e8f9d4e9bb6042b2460eafb56.png?v=1773192101"},{"product_id":"beauty-of-joseon-green-plum-refreshing-toner-aha-bha-150ml","title":"Beauty Of Joseon Green Plum Refreshing Toner : AHA + BHA 150ml","description":"\u003cp\u003e\u003cstrong\u003eGentle AHA + BHA exfoliation for clearer, smoother skin — without the irritation.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Green Plum Refreshing Toner AHA + BHA combines the clarifying power of green plum fruit water with gentle chemical exfoliants to sweep away dead skin cells, unclog pores, and refine texture — all while maintaining the skin's natural moisture balance. The low-pH formula works without stripping, leaving the complexion fresh, balanced, and noticeably smoother after every use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAHA + BHA complex gently exfoliates dead skin cells and unclogs pores\u003c\/li\u003e\n\u003cli\u003eLow-pH formula maintains the skin's natural acid mantle and moisture barrier\u003c\/li\u003e\n\u003cli\u003eGreen plum water clarifies and refreshes without stripping\u003c\/li\u003e\n\u003cli\u003ePreps skin for better absorption of serums and moisturisers\u003c\/li\u003e\n\u003cli\u003eRegular use improves overall skin texture and minimises pores\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrunus Mume (Green Plum) Fruit Water\u003c\/strong\u003e — clarifying Korean botanical that refreshes and balances the skin while the exfoliants work\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAHA (Glycolic\/Lactic Acid)\u003c\/strong\u003e — exfoliates the skin surface to improve texture, brightness, and tone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBHA (Betaine Salicylate)\u003c\/strong\u003e — oil-soluble exfoliant that penetrates pores to clear congestion and reduce breakouts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin + Panthenol\u003c\/strong\u003e — hydrate and soothe skin to counteract any dryness from exfoliation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — brightens and refines pores alongside the exfoliating actives\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for normal, oily, combination, and congested skin looking for regular gentle exfoliation to improve texture and maintain clearer pores.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAfter cleansing, apply an appropriate amount to a cotton pad and sweep gently over the face, or pat directly onto skin with hands. Use in the evening, 2–3 times per week to start. Always apply SPF the following morning when using AHA or BHA products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStart with 2 evenings per week and increase frequency gradually as your skin adjusts. Always follow with SPF the next morning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePrunus Mume Fruit Water, Water, Glycerin, Betaine, Niacinamide, Panthenol, Propanediol, Betaine Salicylate, Lactic Acid, Glycolic Acid, Citric Acid, Sodium Citrate, Sodium Hyaluronate, Centella Asiatica Extract, Dipotassium Glycyrrhizate, 1,2-Hexanediol, Ethylhexylglycerin, Disodium EDTA\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839827591412,"sku":"559707_HKTZPD","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748742321275_8fe4218674554f358c23710556ba242f.png?v=1773192127"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30ml","title":"Beauty Of Joseon Calming Serum : Green tea + Panthenol 30ml","description":"\u003cp\u003e\u003cstrong\u003e50.9% green tea — the calming serum your sensitive skin has been waiting for.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Calming Serum: Green Tea + Panthenol is a soothing treatment serum formulated for reactive, sensitive, and easily irritated skin. With 50.9% green tea leaf water as the base and 2% panthenol, it delivers powerful calming, antioxidant protection, and deep hydration in one lightweight formula — reducing redness, soothing irritation, and strengthening the skin barrier with every use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e50.9% green tea leaf water delivers concentrated antioxidant and calming benefits\u003c\/li\u003e\n\u003cli\u003e2% panthenol deeply hydrates and speeds up barrier recovery\u003c\/li\u003e\n\u003cli\u003eReduces redness and soothes reactive or irritated skin\u003c\/li\u003e\n\u003cli\u003eStrengthens the skin barrier to improve resilience over time\u003c\/li\u003e\n\u003cli\u003eLightweight serum texture absorbs instantly without residue\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamellia Sinensis (Green Tea) Leaf Water 50.9%\u003c\/strong\u003e — concentrated green tea base rich in catechins and antioxidants that calm, protect, and reduce redness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol 2% (Vitamin B5)\u003c\/strong\u003e — deeply hydrates and accelerates skin barrier recovery for calmer, more resilient skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica Extract\u003c\/strong\u003e — soothes irritation and supports skin repair alongside the green tea complex\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetaine Salicylate (BHA)\u003c\/strong\u003e — gently clarifies and smooths skin texture without the harshness of traditional BHA\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e — binds moisture to skin for lasting hydration and comfort\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for sensitive, reactive, and redness-prone skin looking for a gentle daily treatment that calms, hydrates, and strengthens the barrier.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAfter cleansing and toning, apply 2–3 drops and gently pat over the face and neck until absorbed. Use morning and evening. Follow with moisturiser and SPF in the morning.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStore in the refrigerator for an extra-cooling, calming sensation on reactive or flushed skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCamellia Sinensis (Green Tea) Leaf Water (50.9%), Glycerin, Panthenol (2%), Niacinamide, Propanediol, Centella Asiatica Extract, Betaine, Dipropylene Glycol, Cyclopentasiloxane, Dimethicone\/Vinyl Dimethicone Crosspolymer, Dimethicone Crosspolymer, 1,2-Hexanediol, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Tromethamine, Polyglyceryl-10 Laurate, Carbomer, Sodium Hyaluronate, Dipotassium Glycyrrhizate, Betaine Salicylate, Ethylhexylglycerin, Disodium EDTA, Tocopherol, Pantolactone\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839827689716,"sku":"559706_GZIXA3","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748743438203_d88a9050e16849dfbd376331c4dbb9ed.png?v=1773192151"},{"product_id":"beauty-of-joseon-glow-serum-proplis-niacinamide-30ml","title":"Beauty Of Joseon Glow Serum : Proplis + Niacinamide 30ml","description":"\u003cp\u003e\u003cstrong\u003ePropolis and niacinamide — the glow serum that does it all.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Glow Serum: Propolis + Niacinamide is a radiance-boosting treatment serum that refines pores, balances oil, calms troubled skin, and promotes a healthy, luminous complexion. Powered by a high concentration of propolis extract and niacinamide alongside tea tree and centella asiatica, it addresses multiple skin concerns in one lightweight, fast-absorbing formula.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePropolis nourishes and enhances natural radiance for a glass-skin finish\u003c\/li\u003e\n\u003cli\u003eNiacinamide minimises pores, controls sebum, and improves skin tone\u003c\/li\u003e\n\u003cli\u003eTea tree and centella calm inflammation and support clearer skin\u003c\/li\u003e\n\u003cli\u003eBetaine Salicylate (BHA) gently unclogs pores without harshness\u003c\/li\u003e\n\u003cli\u003eSuitable for oily, combination, acne-prone, and dull skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePropolis Extract (high concentration)\u003c\/strong\u003e — a traditional natural active rich in flavonoids that nourishes, protects, and delivers a lit-from-within radiance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — controls sebum, minimises pores, and visibly improves skin tone with consistent use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetaine Salicylate (BHA)\u003c\/strong\u003e — gently exfoliates inside pores to prevent congestion and reduce breakouts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMelaleuca Alternifolia (Tea Tree) Extract\u003c\/strong\u003e — natural antimicrobial that soothes blemishes and supports clearer skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica Extract\u003c\/strong\u003e — calms inflammation and supports skin barrier health\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for oily, combination, acne-prone, or dull skin looking to refine pores and achieve a naturally radiant, glass-skin finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply after toner and before moisturiser. Dispense 2–3 drops onto the face and gently pat until absorbed. Use morning and evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUse consistently to maintain clearer pores and a naturally radiant complexion over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePropolis Extract, Dipropylene Glycol, Glycerin, Butylene Glycol, Water, Niacinamide, 1,2-Hexanediol, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Sodium Hyaluronate, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Theobroma Cacao (Cocoa) Seed Extract, Melaleuca Alternifolia (Tea Tree) Extract, Centella Asiatica Extract, Corallina Officinalis Extract, Lotus Corniculatus Seed Extract, Calophyllum Inophyllum Seed Oil, Betaine Salicylate, Sodium Polyacryloyldimethyl Taurate, Tromethamine, Polyglyceryl-10 Laurate, Caprylyl Glycol, Ethylhexylglycerin, Dextrin, Pentylene Glycol, Octanediol, Tocopherol, Xanthan Gum, Carbomer\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839827722484,"sku":"559705_8RO407","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748742556016_56890f93b0e642d49fdab545b9e73e2a.png?v=1773192178"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin-30ml","title":"Beauty Of Joseon Revive Serum : Ginseng + Snail Mucin 30ml","description":"\u003cp\u003e\u003cstrong\u003eGinseng and snail mucin — the revival serum for tired, dull skin.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Revive Serum: Ginseng + Snail Mucin is a deeply nourishing treatment serum that restores vitality, improves elasticity, and revives dull or tired skin. Powered by 63% ginseng root water and 3% snail secretion filtrate, it repairs the skin barrier, delivers lasting hydration, and promotes a smoother, more youthful complexion with continued use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGinseng root water nourishes and revitalises dull, tired skin\u003c\/li\u003e\n\u003cli\u003eSnail mucin supports skin regeneration and improves elasticity and firmness\u003c\/li\u003e\n\u003cli\u003eNiacinamide refines skin texture and brightens overall skin tone\u003c\/li\u003e\n\u003cli\u003eTriple hyaluronate complex delivers deep, lasting hydration\u003c\/li\u003e\n\u003cli\u003eLightweight silky texture absorbs quickly without residue\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Root Water 63%\u003c\/strong\u003e — Hanbang vitality tonic that nourishes, brightens, and supports a healthier, more radiant complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSnail Secretion Filtrate 3%\u003c\/strong\u003e — supports skin regeneration, improves firmness, and helps repair the skin barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — brightens skin tone and improves overall clarity alongside the ginseng complex\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriple Hyaluronate (Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate)\u003c\/strong\u003e — multi-depth hydration for plump, smooth skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGanoderma Lucidum (Mushroom) Extract\u003c\/strong\u003e — traditional Korean adaptogen that soothes and supports skin resilience\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for dull, dehydrated, mature, or tired-looking skin needing nourishment, elasticity support, and improved skin vitality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply after toner and before moisturiser. Dispense 2–3 drops and gently pat into the face and neck until fully absorbed. Use morning and evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUse consistently for at least 4–6 weeks to see the full benefit on elasticity and skin vitality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePanax Ginseng Root Water, Water, Butylene Glycol, Snail Secretion Filtrate, Dipropylene Glycol, 1,2-Hexanediol, Glycerin, Niacinamide, Propanediol, Trehalose, Carbomer, Tromethamine, Xanthan Gum, Centella Asiatica Extract, Ganoderma Lucidum (Mushroom) Extract, Panax Ginseng Root Extract, Malt Extract, Sodium Polyacrylate, Adenosine, Glyceryl Acrylate\/Acrylic Acid Copolymer, Disodium EDTA, Phellinus Linteus Extract, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Forsythia Suspensa Fruit Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Scutellaria Baicalensis Root Extract, Sodium Acetylated Hyaluronate\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"30ml","offer_id":47839828214004,"sku":"559704_E4YONT","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748669787141_b4bfc2184ed140d7b835b62f5ef58def.png?v=1773192201"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-30ml","title":"Beauty Of Joseon Glow Deep Serum : Rice + Alpha arbutin 30ml","description":"\u003cp\u003e\u003cstrong\u003eRice bran water + alpha-arbutin — the brightening serum your dark spots haven't met yet.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Glow Deep Serum: Rice + Alpha Arbutin is a targeted brightening treatment that works deep to fade dark spots, improve uneven skin tone, and deliver lasting hydration. 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Dispense 2–3 drops onto the face and gently pat until absorbed. Use morning and evening. Always apply SPF during the day when using brightening products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePair with daily sunscreen to prevent new pigmentation and maintain brighter, more even skin over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Arginine, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839830049012,"sku":"559703_W69S0T","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748742673664_0c78cbfe268c41d79828d9610b293bf4.png?v=1773192358"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-100ml","title":"Beauty Of Joseon Radiance Cleansing Balm 100ml","description":"\u003cp\u003e\u003cstrong\u003eMelt away the day — rice bran oil cleansing that leaves skin glowing.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Radiance Cleansing Balm is a nourishing first-step cleanser that dissolves makeup, sunscreen, and impurities with a sorbet-like texture that melts into a silky oil on contact. 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Massage onto dry face in circular motions to dissolve makeup and impurities. Add a small amount of water to emulsify into a milky texture, then rinse thoroughly. Follow with a water-based cleanser for a complete double cleanse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUse as the first step of your evening routine to remove SPF and makeup while keeping the skin hydrated.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCetyl Ethylhexanoate, Polyglyceryl-6 Dicaprate, Polyglyceryl-2 Caprate, Polyglyceryl-2 Sesquicaprylate, Synthetic Wax, Caprylic\/Capric Triglyceride, Lactobacillus\/Soybean Ferment Extract, Hippophae Rhamnoides Oil, Oryza Sativa (Rice) Bran Oil, Oryza Sativa (Rice) Seed Water, Avena Sativa (Oat) Meal Extract, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Oryza Sativa (Rice) Extract, Water, Sorbitan Sesquioleate, Glycerin, Propanediol, Butylene Glycol, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839830474996,"sku":"559702_IZTQFU","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748738262451_20fd871a86bc4ea49334af49c7f2312d.png?v=1773192380"},{"product_id":"beauty-of-joseon-dynasty-cream-50ml","title":"Beauty Of Joseon Dynasty Cream 50ml","description":"\u003cp\u003e\u003cstrong\u003eThe heritage cream that started the Hanbang glow movement.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Dynasty Cream is the brand's iconic flagship moisturiser — a deeply nourishing cream that combines traditional Korean Hanbang ingredients with modern hydrators to deliver long-lasting moisture, a radiant glow, and a balanced, healthy complexion. Rice bran water, ginseng root water, hyaluronic acid, and honey work together in a rich yet comfortable texture that melts into skin without heaviness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeep, long-lasting hydration that protects skin from dryness all day\u003c\/li\u003e\n\u003cli\u003eRice bran water and ginseng promote a brighter, healthier complexion\u003c\/li\u003e\n\u003cli\u003eTriple hyaluronic acid complex binds moisture at multiple skin layers\u003c\/li\u003e\n\u003cli\u003eNiacinamide and squalane balance oil and moisture levels\u003c\/li\u003e\n\u003cli\u003eRich yet non-greasy texture suitable for dry, normal, and combination skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOryza Sativa (Rice) Bran Water\u003c\/strong\u003e — traditional Joseon brightening ingredient that nourishes and supports a luminous complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Root Water\u003c\/strong\u003e — Hanbang anti-aging hero that revitalises and improves skin vitality\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriple Hyaluronic Acid (HA, Hydrolyzed HA, Sodium Hyaluronate)\u003c\/strong\u003e — multi-depth hydration for plump, smooth, supple skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHoney Extract\u003c\/strong\u003e — natural humectant that deeply hydrates and adds luminosity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide NP\u003c\/strong\u003e — reinforces the skin barrier and seals in moisture\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for dry, dehydrated, normal, and combination skin looking for deep hydration and a radiant, glass-skin glow.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply an appropriate amount as the final step of your skincare routine. Gently pat into the skin until fully absorbed. Use morning and evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUse before makeup to create a smooth, hydrated base that enhances your natural glass-skin glow.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWater, Oryza Sativa (Rice) Bran Water, Glycerin, Panax Ginseng Root Water, Hydrogenated Polydecene, 1,2-Hexanediol, Niacinamide, Squalane, Butylene Glycol, Propanediol, Dicaprylate\/Dicaprate, Cetearyl Olivate, Sorbitan Olivate, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Xanthan Gum, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Carthamus Tinctorius (Safflower) Seed Oil, Hydrogenated Coconut Oil, Glyceryl Acrylate\/Acrylic Acid Copolymer, Ethylhexylglycerin, Adenosine, Caprylic\/Capric Triglyceride, Disodium EDTA, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Honey Extract, Ceramide NP, Hydrogenated Lecithin, Coptis Japonica Root Extract, Raphanus Sativus (Radish) Seed Extract, Lycium Chinense Fruit Extract, Theobroma Cacao (Cocoa) Seed Extract, Phellinus Linteus Extract, Dextrin, Scutellaria Baicalensis Root Extract\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839830606068,"sku":"559701_FG1PES","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748743261283_143086ec24564421bca655d2e74bed74.png?v=1773192405"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel-100ml","title":"Beauty Of Joseon Apricot Blossom Peeling Gel 100ml","description":"\u003cp\u003e\u003cstrong\u003eSmooth away dull skin without a single scrub.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Apricot Blossom Peeling Gel is a gentle gommage-type exfoliator that uses plant-derived cellulose to roll away dead skin cells and impurities without the harshness of traditional scrubs. Infused with apricot blossom water, it leaves skin refreshed, smooth, and hydrated after every use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGentle physical exfoliation — plant cellulose lifts dead skin cells through a soft rolling action\u003c\/li\u003e\n\u003cli\u003eSmooths rough or uneven skin texture with regular use\u003c\/li\u003e\n\u003cli\u003eHydrates while exfoliating — apricot blossom water maintains moisture so skin never feels tight\u003c\/li\u003e\n\u003cli\u003eAllantoin and botanical extracts calm and minimise irritation during exfoliation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eApricot Blossom Water (Prunus Mume Flower Water)\u003c\/strong\u003e — soothes and hydrates while the gel works\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant-Derived Cellulose\u003c\/strong\u003e — forms soft clumps that gently roll away dead skin without abrasion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllantoin\u003c\/strong\u003e — calms and softens skin during and after exfoliation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for dull, textured, or congested skin looking for gentle exfoliation and smoother skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply to a clean, dry face, avoiding the eye and lip areas. Gently massage in circular motions until the gel forms soft clumps. Rinse thoroughly with lukewarm water. Use 1-2 times per week.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUse before applying masks or serums to improve product absorption and achieve smoother skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWater, Prunus Mume Flower Water, Cellulose, Methylpropanediol, 1,2-Hexanediol, Carbomer, Arginine, Ethylhexylglycerin, Allantoin, Sorbitol, Pyrus Malus (Apple) Fruit Extract, Camellia Sinensis Leaf Extract, Houttuynia Cordata Extract, Nelumbo Nucifera Flower Extract, Oryza Sativa (Rice) Extract, Prunus Mume Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Butylene Glycol, Disodium EDTA\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839830737140,"sku":"559700_4BPRYH","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748743510845_4e36bb130ff0441991436a5d44d55bad.png?v=1773192421"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100ml","title":"Beauty Of Joseon Green Plum Refreshing Cleanser 100ml","description":"\u003cp\u003e\u003cstrong\u003eLow-pH cleansing that purifies without disrupting your barrier.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Green Plum Refreshing Cleanser is a gentle low-pH gel cleanser that effectively removes impurities, excess oil, and daily buildup while keeping the skin barrier calm, hydrated, and healthy. 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Dispense a small amount and work into a soft lather. Massage gently over the face in circular motions. Rinse thoroughly with lukewarm water. Use morning and evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFollow with a toner to rebalance the skin and prepare it for the rest of your routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWater, Prunus Mume Fruit Water, Cocamidopropyl Hydroxysultaine, Phaseolus Radiatus Seed Extract, Sodium Cocoyl Isethionate, Glycerin, Sodium Chloride, Camellia Sinensis Leaf Extract, Houttuynia Cordata Extract, Nelumbo Nucifera Flower Extract, Oryza Sativa (Rice) Extract, Prunus Mume Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Ethylhexylglycerin, Caprylyl Glycol, Sodium Isethionate, Citric Acid, Butylene Glycol, 1,2-Hexanediol, Punica Granatum Extract, Clitoria Ternatea Flower Extract, Garcinia Mangostana Peel Extract, Propylene Glycol Laurate, Sodium Citrate, Disodium EDTA\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839830933748,"sku":"559699_IMUMAR","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748742438381_a54ddbfd86284e038863534ee3c65c02.png?v=1773192436"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-30ml","title":"Beauty Of Joseon Revive Eye Serum : Ginseng + Retinal 30ml","description":"\u003cp\u003e\u003cstrong\u003eRetinal meets ginseng — the anti-aging eye serum worth the investment.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Revive Eye Serum: Ginseng + Retinal is a targeted anti-aging treatment for the delicate skin around the eyes. 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If new to retinal, start with every other night to allow skin to adjust.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf new to vitamin A, start every other evening and build to nightly use as your skin adjusts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWater, Panax Ginseng Root Extract, Glycerin, Dipropylene Glycol, Caprylic\/Capric Triglyceride, 1,2-Hexanediol, Pentaerythrityl Tetraethylhexanoate, Niacinamide, Butylene Glycol Dicaprylate\/Dicaprate, Cetearyl Alcohol, Sorbitan Olivate, Cetearyl Olivate, Butylene Glycol, Hydrogenated Lecithin, Tromethamine, Carbomer, Glyceryl Stearate, Macadamia Ternifolia Seed Oil, Adenosine, Theobroma Cacao (Cocoa) Extract, Dextrin, Cholesterol, Polyglyceryl-10 Oleate, Retinal, Brassica Campestris (Rapeseed) Sterols, Phytosteryl\/Behenyl\/Octyldodecyl Lauroyl Glutamate, Silica, Sodium Hyaluronate, Tocopherol, Aluminum\/Magnesium Hydroxide Stearate, Potassium Cetyl Phosphate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ceramide NP, Palmitoyl Tripeptide-5, Disodium EDTA, Ethylhexylglycerin\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839830966516,"sku":"559698_1YJV5L","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748737937802_adca70df66344d46902e5f4139630f8d.png?v=1773192460"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"Beauty Of Joseon Ginseng Cleansing Oil 210ml","description":"\u003cp\u003e\u003cstrong\u003eGinseng-powered oil cleansing — the first step to clearer skin.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Ginseng Cleansing Oil is a lightweight oil cleanser that dissolves makeup, sunscreen, excess sebum, and impurities while nourishing and soothing the complexion. 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Massage onto a dry face to dissolve makeup, sunscreen, and impurities. Add a small amount of water to emulsify the oil, then rinse thoroughly with lukewarm water. Follow with a foam or gel cleanser for a complete double cleanse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUse as the first step of your evening routine to remove sunscreen and makeup while keeping the skin balanced and hydrated.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eGlycine Soja (Soybean) Oil, Cetyl Ethylhexanoate, Sorbeth-30 Tetraoleate, Olea Europaea (Olive) Fruit Oil, Sorbitan Sesquioleate, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Panax Ginseng Seed Oil, Ethylhexylglycerin, Eclipta Prostrata Extract, Panax Ginseng Root Extract, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Coccinia Indica Fruit Extract, Amber Powder, Moringa Oleifera Seed Oil, Solanum Melongena (Eggplant) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Ocimum Sanctum Leaf Extract, Corallina Officinalis Extract, Bixa Orellana Seed Oil, Panax Ginseng Berry Extract, Panax Ginseng Root Extract, Butylene Glycol, Water, 1,2-Hexanediol\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839831064820,"sku":"559697_R3CCFL","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748743007960_aeee921851364d958fda120566d0ad24.png?v=1773192490"},{"product_id":"beauty-of-joseon-hanbang-serum-discovery-kit-10ml-x-4","title":"Beauty Of Joseon Hanbang Serum Discovery Kit 10ml x 4","description":"\u003cp\u003e\u003cstrong\u003eYour gateway to Beauty of Joseon — four iconic serums in one kit.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Hanbang Serum Discovery Kit is the perfect way to explore the brand's most celebrated serums before committing to a full size. Each of the four mini serums is formulated with traditional Hanbang ingredients and targeted actives to address different skin concerns — from calming and brightening to pore care and skin vitality. 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Use morning and evening. Serums can be used individually or layered based on your skin's needs.\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839831097588,"sku":"559696_OB8J1R","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748742166577_77ebeff211604085b8d00ae408521eac.png?v=1773192495"},{"product_id":"beauty-of-joseon-matte-sun-stick-mugwort-camelia-18g","title":"Beauty Of Joseon Matte Sun Stick : Mugwort + Camelia 18g","description":"\u003cp\u003e\u003cstrong\u003eSwipe on sun protection — without disturbing your makeup.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Matte Sun Stick: Mugwort + Camellia is a portable SPF stick designed for convenient reapplication throughout the day. Developed in collaboration with cosmetic chemist Raman Bhardwaj (@glowbyramon), it delivers broad-spectrum UV protection with a matte, non-greasy finish — gliding smoothly over skin and makeup without clumping. Mugwort and green tea extracts soothe and hydrate while the silica powder keeps shine in check all day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBroad-spectrum UV protection in a portable, travel-friendly stick\u003c\/li\u003e\n\u003cli\u003eSebum-control silica powder maintains a matte, shine-free finish\u003c\/li\u003e\n\u003cli\u003eGlides smoothly over makeup without clumping or disturbing coverage\u003c\/li\u003e\n\u003cli\u003eMugwort and green tea calm and hydrate skin under SPF\u003c\/li\u003e\n\u003cli\u003eIdeal for reapplication over makeup throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArtemisia Capillaris (Mugwort) Extract\u003c\/strong\u003e — soothes irritated skin and calms redness while providing antioxidant protection under UV exposure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamellia Sinensis (Green Tea) Leaf Extract + Seed Oil\u003c\/strong\u003e — antioxidant-rich camellia that hydrates and protects skin from environmental stress\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica\u003c\/strong\u003e — oil-absorbing powder that creates an instant matte finish and controls shine throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — delivers lightweight hydration without disrupting the matte finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica Extract\u003c\/strong\u003e — calms and strengthens the skin under daily SPF wear\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for all skin types, especially oily and combination skin, looking for convenient sun protection with a smooth matte finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply directly to areas that need sun protection. Reapply every 2–3 hours throughout the day. Can be applied over makeup for easy SPF reapplication.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMethyl Methacrylate Crosspolymer, Synthetic Wax, Dibutyl Adipate, Coco-Caprylate\/Caprate, Isopropyl Palmitate, Caprylyl Methicone, Caprylyl Trimethicone, Ethylhexyl Palmitate, Silica, Vinyl Dimethicone\/Methicone Silsesquioxane Crosspolymer, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Boron Nitride, Butyloctyl Salicylate, Ethylhexyl Triazone, Microcrystalline Wax, Polysilicone-15, Vinyl Dimethicone, Camellia Japonica Seed Oil, Curcuma Longa (Turmeric) Root Extract, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Corallina Officinalis Extract, Melia Azadirachta Bark Extract, Ocimum Sanctum Leaf Extract, Moringa Oleifera Seed Oil, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Amber Powder, Aloe Barbadensis Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Artemisia Capillaris Extract, Camellia Sinensis Leaf Extract, Camellia Sinensis Seed Oil, Hyaluronic Acid, Bambusa Vulgaris Extract, Centella Asiatica Extract, Morinda Citrifolia Extract, Vigna Radiata Seed Extract, Polyglyceryl Diisostearate\/Polyhydroxystearate\/Sebacate, Water, 1,2-Hexanediol, Panthenol, Butylene Glycol, Propanediol, Glycerin, Methylpropanediol, Ethylhexylglycerin\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839831163124,"sku":"559695_76TBFS","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748962606747_d18ea0af2c214719a9845f431127b6cd.png?v=1773192542"},{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-50ml","title":"Beauty Of Joseon Ginseng Moist Sun Serum 50ml","description":"\u003cp\u003e\u003cstrong\u003eYour morning SPF, upgraded with ginseng.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Ginseng Moist Sun Serum is a lightweight sunscreen that delivers broad-spectrum UV protection with the skin-nourishing benefits of a serum. 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Patch test recommended for highly sensitive or fragrance-reactive skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for all skin types, including dry, normal, and combination skin, looking for daily sun protection with hydrating skincare benefits.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply a generous amount to the face and neck as the final step of your morning skincare routine. Reapply every 2-3 hours when outdoors.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply before makeup to keep skin protected and hydrated throughout the day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWater, Panax Ginseng Root Extract, Dibutyl Adipate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Alcohol, Acrylates Copolymer, Butyloctyl Salicylate, C12-15 Alkyl Benzoate, Ethylhexyl Triazone, Niacinamide, Phenethyl Benzoate, Panax Ginseng Berry Extract, Panax Ginseng Extract, Panax Ginseng Leaf\/Stem Extract, Silica, Methylpropanediol, Olea Europaea (Olive) Fruit Oil, Amyris Balsamifera Bark Oil, Angelica Archangelica Root Oil, Citrus Aurantium Amara (Bitter Orange) Leaf\/Twig Oil, Ferula Galbaniflua (Galbanum) Resin Oil, Jasminum Officinale (Jasmine) Oil, Panax Ginseng Root Extract, Isoamyl p-Methoxycinnamate, Polysilicone-15, Polymethylsilsesquioxane, 1,2-Hexanediol, Dibutyl Lauroyl Glutamide, Pentylene Glycol, Dibutyl Ethylhexanoyl Glutamide, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Sodium Acrylates Crosspolymer-2, Sodium Polyacryloyldimethyl Taurate, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Hydroxyacetophenone, Adenosine, Glycerin, Butylene Glycol, Ethyl Hexanediol, Tocopherol, Ethylhexylglycerin, Xanthan Gum, Disodium EDTA\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839831687412,"sku":"559694_13Z961","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1748742795712_7238387d2376492fb1000d24bae2e303.png?v=1773192605"},{"product_id":"beauty-of-joseon-light-on-serum-centella-vita-c-30ml","title":"Beauty Of Joseon Light On Serum: Centella + Vita C 30ml","description":"\u003cp\u003e\u003cstrong\u003eStable vitamin C that brightens without the sting.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Light On Serum: Centella + Vita C delivers powerful brightening benefits using 3-O-Ethyl Ascorbic Acid — a highly stable, non-irritating form of vitamin C that works without the sensitivity or stickiness of traditional vitamin C formulas. Paired with 68% centella asiatica extract, it calms, soothes, and supports skin recovery while improving uneven tone and dullness over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrightens and evens skin tone with a stable, gentle vitamin C (10%)\u003c\/li\u003e\n\u003cli\u003e68% centella asiatica calms irritation and supports skin barrier recovery\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive skin that can't tolerate traditional vitamin C\u003c\/li\u003e\n\u003cli\u003eHydrates while treating — humectants and botanical extracts maintain moisture balance\u003c\/li\u003e\n\u003cli\u003eAlways use with SPF in the morning when using vitamin C products\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica Extract 68%\u003c\/strong\u003e — concentrated cica that soothes irritation, reduces redness, and supports barrier repair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3-O-Ethyl Ascorbic Acid 10%\u003c\/strong\u003e — stable vitamin C derivative that brightens dullness and improves uneven tone without irritation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeta-Glucan\u003c\/strong\u003e — calms and soothes skin while supporting natural immunity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Hyaluronic Acid\u003c\/strong\u003e — delivers deep, lasting hydration alongside the brightening actives\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine\u003c\/strong\u003e — anti-aging active that helps reduce the appearance of fine lines\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for dull, uneven, or sensitive skin looking for gentle brightening and improved skin clarity.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAfter cleansing and toning, pump an appropriate amount and apply evenly across the face. Pat gently until absorbed. Use morning and evening. Always apply SPF during the day when using vitamin C.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUse consistently with daily sunscreen to prevent new pigmentation and maintain a brighter, more even complexion over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCentella Asiatica Extract (68%), 3-O-Ethyl Ascorbic Acid (10%), Glycerin, Propanediol, Betaine, Dicaprylyl Carbonate, Methyl Trimethicone, Cetyl Ethylhexanoate, Panthenol, Laminaria Japonica Extract, Eclipta Prostrata Leaf Extract, Phellodendron Amurense Bark Extract, Citrus Unshiu Peel Extract, Brassica Oleracea Acephala Leaf Extract, Hydrolyzed Gardenia Florida Extract, Hydrogenated Lecithin, Cetearyl Alcohol, Water, Dimethicone\/Vinyl Dimethicone Crosspolymer, Silica, Bisabolol, Potassium Cetyl Phosphate, Hydrolyzed Jojoba Esters, Cetearyl Olivate, Sorbitan Olivate, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Ammonium Acryloyldimethyltaurate\/Beheneth-25 Methacrylate Crosspolymer, Xanthan Gum, Polyglyceryl-10 Myristate, Adenosine, Fructooligosaccharides, Beta-Glucan, Butylene Glycol, Sorbitan Isostearate, Hydrolyzed Hyaluronic Acid, Maltodextrin, Arginine, Carbomer, Ascorbic Acid Polypeptide, 1,2-Hexanediol, Hydroxyacetophenone, Ethylhexylglycerin\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839853412596,"sku":"559693_G2HRLY","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/Beauty_Of_Joseon_Light_On_Serum_Centella_Vita_C_30ml.webp?v=1781172049"},{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk-150ml","title":"Beauty Of Joseon Glow Replenishing Rice Milk 150ml","description":"\u003cp\u003e\u003cstrong\u003eRice water, reimagined as a dual-layer toner for modern skin.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Glow Replenishing Rice Milk draws from the Joseon-era tradition of using fermented rice water to achieve luminous, balanced skin. This innovative dual-layer formula combines a hydrating rice layer with a sebum-control powder layer — shake before use to activate both. The result is a toner that simultaneously delivers lasting moisture and controls shine for a fresh, radiant complexion.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDual-layer formula — shake to blend the hydrating rice layer and sebum-control powder\u003c\/li\u003e\n\u003cli\u003eRice extract and rice amino acids deliver lasting moisture and improve skin softness\u003c\/li\u003e\n\u003cli\u003eSebum-control powder minimises shine without drying the skin\u003c\/li\u003e\n\u003cli\u003eCeramide NP and botanical extracts strengthen and calm the skin barrier\u003c\/li\u003e\n\u003cli\u003eBuildable — layer multiple times for deeper hydration\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOryza Sativa (Rice) Extract + Rice Amino Acids\u003c\/strong\u003e — traditional Korean skin brightener delivering lasting moisture, softness, and a natural glow\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide NP\u003c\/strong\u003e — strengthens the skin's natural lipid barrier to reduce sensitivity and retain moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin + Aluminum Chlorohydrate\u003c\/strong\u003e — the sebum-control complex that minimises excess shine without disrupting hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica Extract\u003c\/strong\u003e — soothes irritation and calms reactive or sensitive skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDipotassium Glycyrrhizate\u003c\/strong\u003e — reduces redness and calms inflammation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for combination, oily, or dehydrated skin looking for hydration while maintaining balanced oil levels.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eShake well before use to mix the dual layers. After cleansing, apply a few drops to the face using hands or a cotton pad and pat or sweep until absorbed. Use morning and evening. Layer as needed for additional hydration.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply multiple thin layers to build hydration for a fresh, dewy glow without heaviness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWater, Methylpropanediol, Propanediol, 1,2-Hexanediol, Glycerin, Glycereth-26, Polymethyl Methacrylate, Oryza Sativa (Rice) Extract, Coptis Japonica Root Extract, Ulmus Davidiana Root Extract, Amaranthus Caudatus Seed Extract, Ficus Carica (Fig) Fruit Extract, Centella Asiatica Extract, Theobroma Cacao Seed Extract, Hydrogenated Lecithin, Sodium Hyaluronate, Panthenol, Hydroxyethyl Urea, Aluminum Chlorohydrate, Butylene Glycol, Microcrystalline Cellulose, Sodium Citrate, Kaolin, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Citric Acid, Dextrin, Ceramide NP, Tocopherol, Rice Amino Acids\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839853445364,"sku":"559692_7FYS35","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1767925945059_71f8c655885b4008acbd8be64c7571a2_fc79917d-2afa-4ab9-b77d-a95446920f70.jpg?v=1773195490"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf50-pa-50ml","title":"Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 50ml","description":"\u003cp\u003e\u003cstrong\u003eSPF50+ PA++++ that feels like water on your skin.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Relief Sun Aqua-Fresh Rice + B5 is a lightweight, water-fresh sunscreen that protects against broad-spectrum UV damage while delivering refreshing hydration. Formulated with 30% rice seed water and panthenol, it soothes the skin, maintains moisture balance, and strengthens the skin barrier during daily sun exposure — without the stickiness or heaviness of a traditional sunscreen.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBroad-spectrum SPF50+ PA++++ protection against UVA and UVB rays\u003c\/li\u003e\n\u003cli\u003eWater-fresh texture absorbs immediately without sticky or heavy finish\u003c\/li\u003e\n\u003cli\u003eRice seed water and panthenol soothe and hydrate as they protect\u003c\/li\u003e\n\u003cli\u003eBalances oil and moisture for smooth, healthy-looking skin\u003c\/li\u003e\n\u003cli\u003eLayers seamlessly over skincare and under makeup\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOryza Sativa (Rice) Seed Water 30%\u003c\/strong\u003e — traditional Korean skin brightener that hydrates, soothes, and delivers a natural radiance under SPF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e — calms skin and supports the natural moisture barrier during daily UV exposure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDipotassium Glycyrrhizate\u003c\/strong\u003e — soothes redness and reduces inflammation for comfortable SPF wear all day\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for all skin types, including sensitive, oily, and combination skin looking for lightweight daily sun protection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply a generous amount as the final step of your morning skincare routine. Spread evenly across the face and neck. Reapply every 2–3 hours throughout the day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply before makeup to create a smooth, hydrated base while keeping skin protected from daily UV exposure.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOryza Sativa (Rice) Seed Water (30%), Panthenol, Water, Glycerin, Butylene Glycol, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Ethylhexyl Triazone, Butyloctyl Salicylate, Ethylhexyl Salicylate, Isododecane, Dimethicone, Styrene\/Acrylates Copolymer, Cyclohexasiloxane, Methyl Trimethicone, Acrylates Copolymer, 1,2-Hexanediol, Hydroxyacetophenone, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Sodium Acrylates Crosspolymer-2, Polyglyceryl-3 Methylglucose Distearate, Tromethamine, Dipotassium Glycyrrhizate, Ethylhexylglycerin, Disodium EDTA, Tocopherol\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839853478132,"sku":"559691_MJO2AW","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1767926396037_6eccd9a62e464bd0b0bcf96d90bbe5cf_a863bbed-80d1-4dc2-b502-fb5cc2596875.jpg?v=1773195499"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask-150ml","title":"Beauty Of Joseon Ground Rice and Honey Glow Mask 150ml","description":"\u003cp\u003e\u003cstrong\u003eRice and honey — the original Korean glow ritual, in a 15-minute mask.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Ground Rice and Honey Glow Mask draws from the Joseon-era tradition of using ground rice and honey to brighten and nourish the complexion. Combining rice hull powder, rice extracts, honey, and kaolin clay, this creamy wash-off mask gently exfoliates, purifies pores, and deeply moisturises — leaving skin noticeably smoother, brighter, and more radiant after every use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRice hull powder gently exfoliates and refines skin texture\u003c\/li\u003e\n\u003cli\u003eKaolin clay purifies pores and absorbs excess oil without drying\u003c\/li\u003e\n\u003cli\u003eHoney delivers deep nourishment and locks in moisture\u003c\/li\u003e\n\u003cli\u003eMultiple rice extracts brighten and improve overall skin radiance\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types including sensitive and dry skin\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOryza Sativa (Rice) Hull Powder, Bran + Extracts\u003c\/strong\u003e — multi-form rice complex that gently exfoliates, brightens, and nourishes in the Joseon tradition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHoney + Honey Extract\u003c\/strong\u003e — natural humectant that hydrates deeply and leaves skin soft and luminous\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e — absorbs excess sebum and draws out impurities without stripping moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthyl Lactate\u003c\/strong\u003e — delivers a gentle cooling sensation that refreshes skin during the masking step\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for all skin types, especially dull, congested, or uneven skin looking for gentle exfoliation and a brighter complexion.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply a thick, even layer to clean, dry skin. Leave on for 15–20 minutes. Massage gently while rinsing to activate mild exfoliation, then rinse thoroughly with lukewarm water. Use once or twice a week.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMassage gently during rinsing to let the rice powder provide a light exfoliating effect for an even smoother finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWater, Kaolin, Honey, Glycerin, Propanediol, Dipropylene Glycol, Oryza Sativa (Rice) Hull Powder, Isononyl Isononanoate, 1,2-Hexanediol, Cetyl Alcohol, Caprylic\/Capric Triglyceride, Polyglyceryl-3 Methylglucose Distearate, Glyceryl Stearate, Butylene Glycol, Oryza Sativa (Rice) Bran, Oryza Sativa (Rice) Lees Extract, Oryza Sativa (Rice) Extract, Honey Extract, Bentonite, Palmitic Acid, Stearic Acid, Behenyl Alcohol, Cellulose, Zea Mays (Corn) Starch, Xanthan Gum, Hydroxyacetophenone, Potassium Cetyl Phosphate, Ethylhexylglycerin, Polyacrylate-13, Hydrogenated Polyisobutene, Sodium Phytate, Polyglyceryl-10 Laurate, Ethylhexyl Palmitate, Sorbitan Isostearate, Menthyl Lactate\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839853510900,"sku":"559690_SEVXJ0","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/Beauty_Of_Joseon_Ground_Rice_and_Honey_Glow_Mask_150ml.webp?v=1781172105"},{"product_id":"beauty-of-joseon-red-bean-water-gel-100ml","title":"Beauty Of Joseon Red Bean Water Gel 100ml","description":"\u003cp\u003e\u003cstrong\u003eRed bean hydration that keeps oily skin balanced all day.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Red Bean Water Gel is a lightweight gel moisturiser formulated for oily and combination skin that needs hydration without heaviness. Powered by red bean extract and a peptide complex, it delivers refreshing moisture, regulates sebum, and improves skin elasticity — leaving the complexion smooth, hydrated, and naturally shine-free.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLightweight water-gel texture absorbs instantly without greasiness\u003c\/li\u003e\n\u003cli\u003eRed bean extract regulates excess sebum while maintaining hydration\u003c\/li\u003e\n\u003cli\u003ePeptide complex improves skin firmness and elasticity over time\u003c\/li\u003e\n\u003cli\u003ePanthenol and allantoin calm irritation and support the skin barrier\u003c\/li\u003e\n\u003cli\u003eIdeal for oily, combination, and acne-prone skin types\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhaseolus Angularis (Red Bean) Seed Extract\u003c\/strong\u003e — traditional Korean skin ingredient that regulates sebum and delivers moisture without adding heaviness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcetyl Hexapeptide-8 + Peptide Complex\u003c\/strong\u003e — supports skin firmness and helps smooth fine lines over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeta-Glucan\u003c\/strong\u003e — soothes and strengthens the skin's natural defence barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyquaternium-51\u003c\/strong\u003e — creates a moisture-holding film on skin to prevent water loss throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium Ascorbyl Phosphate\u003c\/strong\u003e — stable vitamin C derivative that brightens and protects skin tone\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for oily, combination, and acne-prone skin looking for lightweight hydration without a greasy finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAfter cleansing, toner, and serum, apply a small amount to the face and gently pat until fully absorbed. Use morning and evening. Follow with sunscreen during the day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eUse during warmer months or in humid climates when skin needs hydration without the weight of a traditional cream.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWater, Butylene Glycol, Glycerin, 1,2-Hexanediol, Methyl Trimethicone, Phaseolus Angularis Seed Extract, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Glyceryl Glucoside, C12-14 Alketh-12, Maltodextrin, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Dimethicone\/Vinyl Dimethicone Crosspolymer, Dimethicone Crosspolymer, Ethylhexylglycerin, Betaine, Panthenol, Allantoin, Dipotassium Glycyrrhizate, Polyquaternium-51, Xanthan Gum, Disodium EDTA, Glyceryl Acrylate\/Acrylic Acid Copolymer, Dioscorea Japonica Root Extract, Glucose, Sodium Citrate, Beta-Glucan, Hydrolyzed Corn Starch, Citric Acid, Sucrose, Magnesium Ascorbyl Phosphate, Caprylyl Glycol, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Cyanocobalamin, Glycine, Serine, Glutamic Acid, Aspartic Acid, Leucine, Acetyl Hexapeptide-8, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Proline, Threonine, Valine, Isoleucine, Histidine, Cysteine, Methionine, Phosphoric Acid, Ascorbic Acid, sh-Oligopeptide-1, sh-Oligopeptide-2, sh-Polypeptide-1\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839853609204,"sku":"559689_SO2PMY","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1767927503869_7934169dacf847a3acee33314523da33_1709d01a-3e3e-438b-8a18-6647701e0734.jpg?v=1773195516"},{"product_id":"beauty-of-joseon-red-bean-refreshing-pore-mask-140ml","title":"Beauty Of Joseon Red Bean Refreshing Pore Mask 140ml","description":"\u003cp\u003e\u003cstrong\u003eTraditional red bean skincare, modernised for clearer pores.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Beauty of Joseon Red Bean Refreshing Pore Mask draws on the centuries-old Korean practice of using ground red beans to cleanse and refine the skin. Combining kaolin clay and red bean extract, this creamy wash-off mask purifies congested pores, absorbs excess oil, and gently exfoliates — leaving skin smooth, refreshed, and noticeably clearer without any dryness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePurifies pores and removes impurities with kaolin clay\u003c\/li\u003e\n\u003cli\u003eRed bean powder gently exfoliates dead skin cells and smooths rough texture\u003c\/li\u003e\n\u003cli\u003eBalances oil and moisture without drying out the skin\u003c\/li\u003e\n\u003cli\u003eLeaves skin clearer, brighter, and refreshed after each use\u003c\/li\u003e\n\u003cli\u003eSuitable for regular use without disrupting the skin barrier\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHero Ingredients\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e — absorbs excess sebum and draws out impurities from clogged pores\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhaseolus Angularis (Red Bean) Seed Powder + Extract\u003c\/strong\u003e — traditional Korean exfoliant that gently buffs away dead skin cells and refines texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePyrus Communis (Pear) Fruit Extract\u003c\/strong\u003e — softens and brightens skin while the clay works to purify\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragaria Chiloensis (Strawberry) Fruit Extract\u003c\/strong\u003e — antioxidant-rich botanical that supports a clearer, more even complexion\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho It's For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIdeal for oily, combination, and congested skin looking to purify pores and refine skin texture.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply a thick layer to clean, damp skin. Leave on for 5–10 minutes. Gently massage the skin while rinsing to allow the red bean powder to provide mild exfoliation. Rinse thoroughly with lukewarm water. Use once or twice a week.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMassage gently during rinsing to activate the mild exfoliating effect of the red bean powder for smoother skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWater, Glycerin, Kaolin, Caprylic\/Capric Triglyceride, 1,2-Hexanediol, Phaseolus Angularis Seed Powder, Hectorite, Cetyl Alcohol, Glyceryl Stearate SE, Cetearyl Olivate, Sorbitan Olivate, Phaseolus Angularis Seed Extract, Ultramarines, Pyrus Communis (Pear) Fruit Extract, Ethylhexylglycerin, Sodium Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Hedera Helix (Ivy) Leaf\/Stem Extract, Polyisobutene, Fragaria Chiloensis (Strawberry) Fruit Extract, Pyrus Malus (Apple) Leaf Extract, Red Iron Oxide (CI 77491), Caprylyl\/Capryl Glucoside, Sorbitan Oleate, Triethoxycaprylylsilane\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":47839853641972,"sku":"559688_HAHMEH","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/1767927958150_6d638218b9284160a56c8312fcfe54f2_d7d0048c-9cbe-4539-8009-47dc677cae77.jpg?v=1773195525"},{"product_id":"beautyofjoseon-revive-under-eye-patch-ginseng-retinal-60ea","title":"Beauty Of Joseon Revive Under Eye Patch: Ginseng + Retinal","description":"\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA targeted under-eye treatment infused with ginseng and retinal, plus bakuchiol, collagen, and peptide, to firm delicate skin and soften the look of fine lines and crow's feet. The hydrogel patches deliver concentrated care exactly where it's needed, leaving the eye area visibly smoother and more refreshed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAfter cleansing and toning, apply one patch under each eye. Leave on for 20–30 minutes, then remove and gently pat any remaining essence into the skin.\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"60ea","offer_id":48679156449524,"sku":"607743_S3TUTC","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1348\/0436\/files\/shopify_a9e07fee0e7fa642cee59ccb_5ab0d665-c73e-42f1-baf4-3658c5c36e92.jpg?v=1781663132"},{"product_id":"beautyofjoseon-revive-firming-moisturizer-ginseng-retinol-60ml","title":"Beauty Of Joseon Revive Firming Moisturizer : Ginseng + Retinol 60ml","description":"\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA firming daily moisturizer that combines fermented retinol with Beauty of Joseon's exclusive Ginseng Ceramide complex to visibly improve elasticity and reduce the look of fine lines. 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